Non-Profit Business Development
The job of the mission statement is to articulate the essence of why the organization exists.
Non-Profit Business Development - To inspire a community, volunteers, donors and staff a non-for-profit or public agency organization needs more than just a good cause and a hashtag. It needs to be able to function in a manner that is efficient, both financially and organizational. It has to apply similar models to those as for a for-profit business. It should not overlook "the bottom line" just because an organization that is not seeking a profit margin doesn't mean that it doesn't need to make the equivalent of what is considered; a profit. When a not-for-profit or public agency is able to operate efficiently the funds that it raises will surpass its current budgetary needs.
Managing an organization, in part, similar to that of a for-profit business has greater benefits to advocate for its cause. Having a structure and a business model will allow it to withstand greater risk, implement new growth ideas, market with greater results and fundraise more dollars for its cause. It will allow for changes to be procured with more ease and challenges to be met with more stability.
The development of the organization's business model should always fall back on its Mission and Vision Statements. There are several works that should be considered as a must have in any organization in order to always be able to achieve greater success, regardless if it is well established or a start-up.
Business Plans; a nonprofit business plan describes your nonprofit as it currently is and sets up a roadmap for the next three to five years. It also lays out your goals and plans for meeting your goal.
Growth & Market Analysis; a market analysis is a quantitative and qualitative assessment of a market. It examines the market size, various market segments, donor and volunteer patterns, the competition, and the economic environment. It also measures and analyses the rate at which a market's size is increasing. The market growth rate is a key factor to be considered when calculating the development of a specific program or service in a particular market.
SWOT Analysis; a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
Organizational Management; the process of structuring, planning and directing the resources and members of the organization to achieve its goal. In the world of non-profits, the end goal is pretty much the same - to expand the ability of the organization to better earn its community's trust.
New Programs Development; the process of formulating, improving and expanding new or existing programs, such as, educational, social and community services, managerial, volunteer, donor and other service-oriented work plans.
Leadership & Cultural Growth; a positive culture is the foundation of an organization. Meaningful work, appreciation, wellbeing, leadership, and connection are all aspects that contribute to your culture. Effective leadership shapes the employee experience, employee engagement, and wellbeing, all which are critical to a thriving workplace culture.
Contact us for a FREE consultation to learn more about how we can assist your organization's with your business development needs.